Construction industry social media uptake

Construction industry social media uptake


Preliminary findings of a survey indicate growing usage of social media by construction professionals for work. 

Early analysis of the initial responses to the survey by Competitive Advantage Consultancy has found 90 percent of professionals in the sector saying they are active on social media and that 43% use social networks for sourcing construction product information and ideas.

Competitive Advantage Consultancy is currently surveying construction professionals, asking them questions about their journal readership, blog readership, social media activity, use of product directories and CPD requirements. This is to inform the fifth edition of the Construction Media Index report, due to be released September 2017.

The aim of the work is to provide insight into how best to market to and communicate with architects, housebuilder, main contractors, builders’ merchants and offsite manufacturers.

Read more on our blog.